The use of brochures is more important now than ever before, with more marketing being carried out online, the power of a printed brochure being sat on the desk of your ideal client will make your business stand out. During all of these cultural changes, it can be very tempting to believe that brochures aren’t as effective as they once were. However, this is not really the case, and in fact brochures remain a fantastic sales tool if used in the right way, if your business sells products or services £500+ it is highly recommended that you have a brochure in your marketing tool kit.
Some of the benefits of using a brochure for your marketing campaign include:
- People can take them away and peruse them at their own leisure.
- Boost business sales.
- Great form of advertising that sticks in people’s minds.
- Lure in potential clients with attractive designs.
The Brochure As A Form Of Advertisement
Brochures are best used as a way of advertising your business, and there are still many business types where they are going to be a highly effective means of marketing. A brochure can also sometimes be called a pamphlet, and in any case it is generally a highly informative and attractive item which can give people all the information they need about a product or a service.
Generally, it is a single piece of paper which can be folded in many different ways, allowing you to be able to create whatever overall design it is. It can even be used to cover a wide range of topics, if necessary. You might have background on the company on one side, information about various products on another, and testimonials from previous satisfied clients on a third side.
As you can see, this can be very useful overall as a form of advertisement, especially if you go to a professional printing company and have it made professionally and to the highest standard.
Many Types Of Brochure
Commonly, you would think of a brochure as an A4 folded in half in a multi-page booklet. But it can also be a variety of other sizes, and can incorporate many shapes and interesting effects too, making it one of the most versatile types of advertisement around.
Making Brochures Work For You
Brochures can work for you much more effectively if you make a point of using them in the right way and designing them carefully. A highly effective brochure can detail what your company is all about and highlight various benefits for your customers of using your service. At their best, brochures are effective marketing tools while also being detailed, informative – and aesthetically pleasing.
It helps if you know your readers and your customers, so you can design your brochure with them in mind as best as possible. You might also want to aim to be creative and make your brochure stand out as best as you can, making sure that it really reflects your company accurately. Finally, make the brochure an item worth keeping in its own regard.
If you want a brochure designed and printed or just printed, contact Studio Altitude today for help and advice. We’re here to help, and always delighted to offer our professional and dedicated service to you