How to write better emails with these 7 tips 

Posted Tuesday 14th, March 2023

How to write better emails with these 7 tips 

Written by Sadie Moore.

Ah, email – the long-lost cousin of social media. It’s like the nerdy kid in school that no one wants to hang out with anymore. Casual conversation has largely shifted away from email and as a result, email has become primarily associated with business communication and a crucial tool for marketers. 

You’re likely all too familiar with the flood of promotional emails from various sources, (even ones you don’t recall subscribing to) and are likely tired of receiving so many of them. I mean, who needs 10% off cat food when you don’t even own a cat? Talk about feline overwhelmed.

This poses a challenging task for marketers. The difficulty lies in standing out amidst the deluge of content no one wants to read.

By utilising persuasive copywriting, creating a sense of urgency, and employing visually appealing designs, your business can grab customers’ attention, encourage them to read your emails, and take the desired action. 

Take a look at our 7 top tips below!


Start with a compelling subject line

The subject line is the first thing your customers will see, so make sure it’s attention-grabbing and relevant. Personalisation of a subject line is key and make sure it’s related to the content in the email!

Short and sweet 

People are busy and don’t have time to read long and tedious emails. Keep your email copy concise, clear, and easy to read.

How do I look? 

Fabulous! Oh wait – we’re not talking about me, awkward. Use images and graphics to make your emails more visually appealing. Text-heavy emails can look overwhelming, so make sure you have a balanced layout.

Offer value

Give your customers a reason to open and read your email by offering something of value, such as a discount, exclusive content, or helpful tips and advice.

Call to action

Buttons, banners, pop-ups, we love them all. Make it easy for your customers to take action by including clear and prominent calls to action in your email. Use action words and make your CTA buttons stand out.

Split them up

Instead of sending generic emails to your entire list, segment your list based on demographics, behaviour, and interests. This will help you send targeted and relevant messages to each segment, increasing the chances of engagement.

Are we friends yet?

Email marketing is not the place for formal language. Write as if you’re having a conversation with your customer, and use a friendly and relatable tone.


By implementing these tips, you can make your email marketing campaigns more effective and appealing to your customers. Remember to test and measure your campaigns regularly to see what works best and adjust your strategies accordingly.



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