E-Commerce continues its rapid growth
This may seem like an obvious marketing trend to many but it is also one of the most important.
With the impact of Covid-19 more consumers than ever have been purchasing online and with Facebook and Instagram now joining with their own online platforms – having a presence and selling online really is not only becoming easier but it is a MUST!
2022 is also poised to be another record year for online purchases and Google plans to make YouTube the next big major online shopping destination.
Digital Marketing has become a necessity
If you haven’t already got a digital marketing plan, now is the time to start.
There are so many reasons to start digital marketing for your brand or company here are 5 benefits
- Real time consumer data through online analytic tools and insights.
- Allows you to target your ideal customers and get your brand in front of them.
- Lower cost
- Easy to adjust/change, share and interact.
- Shown to improve conversion rates
Brands supporting social, ethical, racial and environmental causes are reaping the benefits
With many people now actively engaging in conversations around mental health, the environment, equality and race, brands need to be more aware than ever of how they are perceived in line with these very important social values.
Recent data has shown:
- Consumers are choosing brands based on their social values.
- An increase in long-term brand loyalty.
- Consumers, especially Gen-Z’ers are more likely to shop with companies who support these types of causes.
Content is STILL so important
Great, authentic and real content is so important in all aspects of your marketing strategy whether that’s via email, social, online ads or your website.
You should be looking at making your customer’s part of the experience, interactivity is now a huge factor but don’t forget that traditional content which is honest, open and on brand still has a lot of power in getting your customers to interact with you.
Work on not only improving your content but also making is easily accessible and improve overall customer UX (user experience) this will all help with customer engagement and conversions.
Social media is being used more than ever
Research has shown that in 2021 alone social media usage has gone up by 13.2% showing over 4.2 billion users this year with each user spending on average almost 3 hours per day on social media platforms.
These numbers alone show how your business or brand cannot afford to ignore this marketing channel.
5 Benefits of social media:
- Allows you to connect with a wider audience and provide detailed insights on your target audience.
- Varied platforms for advertising so you can reach the right audience.
- The ability to create real human connections and create trust, authenticity and show your brand values.
- Cost effective advertising and a better ROI.
- Increase website traffic – Research has shown that many people visit your social profile before visiting your website.
Research provided from https://datareportal.com/reports/digital-2021-global-overview-report#:~:text=Added%20together%2C%20the%20world’s%20social,years%20of%20combined%20human%20existence.
